Are Superbowl ads REALLY worth $2.7 million?

Companies are ready to pay 90,000$ per second for a 30 second ad during the Superbowl. Is the money well spent? Let’s see what happened during this year’s biggest televised sporting event.

97 million viewers tuned in to witness the Giants beat the undefeated Patriots. Were there 2,025,000* six pack of Bud Light sold among those 97 million viewers? This would mean that each viewer approximately cost 2.8 cents to target. Of course, the quality of “attention” may not be the best. Often, studies demonstrate that viewers don’t always remember accurately the brand name, nor the product name.

It is a sad paradox that many award-winning commercial ads do not bring satisfying sales to the company. Although TV ads are quite entertaining, we should never forget that the main purpose of marketing is to always have more and more sales.
Return on investment is a predominant factor to consider. I believe that companies have a lot more to gain from other media. Yes, TV is still present in today’s society, but viewers tend to overlook the commercials. E-marketing is offering huge opportunities, there is no doubt that 2.7 million$ invested in Internet would bring more impact than a 30 second commercial ad run one time.